MKT-001: Define brand identity: logo, color palette (dark/athletic theme), typography, tone of voice (confident, scientific, slightly edgy -- think WHOOP meets Solana)

Track: 5 — Marketing & Growth
Section: 5.1 Brand & Positioning
Status: [ ] Todo
Repo: n/a
Branch: marketing/mkt-001-define-brand-identity-logo-c
Estimated Hours: 4h
Priority: High

Done When

Brand guide document exists with logo, 3 primary colors, 2 fonts, 5 tone-of-voice adjectives. Logo works at 32px (app icon) and 512px.

Estimated Cost

$0-50

Owner / Channel

Ken / Canva + AI

Phase

A (Now)

Dependencies

Nothing

Notes

No notes yet.